Category: Blog

Marketing to your existing customer base

June 15th, 2021 by

Any shop’s best source of income obviously is their existing customer base. But when we think about advertising, most will default to new customer acquisition. The reality is, it’s no secret that most of our income comes from our existing customer base. So it’s vitally important to maintain and keep in contact with those customers […]

Shop Websites, SEO and Advertising

May 20th, 2021 by

By: Stan Creech, IGO President and Owner of Creech Import Repair No matter what business you’re in, change is constant. And advertising has certainly seen change over the years. Long gone are the days of Yellowpages, billboard and radio advertising. It’s no secret that the internet has changed the way we advertise and do business. […]

Auto Repair Shop Insurance. Are you covered?

April 19th, 2021 by

By: Stan Creech Insurance isn’t something we shop owners think about very often. But at least once a year it’s extremely important to sit down with your agent and thoroughly review the policy. Policy conditions and coverage can change over time from the provider, as well as changes in the  shop’s needs and liabilities.  I […]

Auto Renew Contracts/Lease Agreements

March 11th, 2021 by

  Have you ever fallen victim to an auto renew contract? Or signed a lease agreement or loan with all interest paid up front that you regretted later? It happened to me and like most things, I’ve learned the hard way! Auto renew contracts are just bad and in my opinion unethical business practices. So […]

Managing Your Online Reputation

February 15th, 2021 by

By: Stan Creech, IGO President What does your online reputation look like? Is it important? Do you respond to reviews your customers leave you? What’s the best way to respond to negative reviews? Is it ok to ask a customer to leave you a review? How can I get more google reviews? Well hang on […]

Stepping Out of Your Comfort Zone

January 14th, 2021 by

By: Stan Creech Step out of your comfort one and try something new in your shop today. The adage “Keep doing the same thing, expect different results” is very true in every shop. It’s so easy to sit back on cruise control and let business take care of itself. In some shops, it may work […]

Planning Ahead for 2021

December 17th, 2020 by

By: Stan Creech, IGO President and Owner of Creech Import Repair Covid-19 What a roller coaster year 2020 has been and a game changer to say the least. The first quarter was business as usual, and then came late March and Covid-19. Compared to the events of 9/11, Covid seems to have affected our lives […]

Is your shop engaged with your community, especially the younger generation?

November 11th, 2020 by

Article By: Stan Creech, Owner of Creech Import Repairs   Community involvement is always a win win for everyone. From youth sports team sponsorship, hosting car clinics, to partnering with local church and schools, the possibilities are endless. And with this Covid-19 new world we live in, there are more opportunities than ever before. Getting […]

Egg in Your Palm……

October 13th, 2020 by

Article By: John Hill “Hold on like there is an egg between your palms and the grips”. “Don’t look where you are; look where you’re going”. These were the instructions from a British riding instructor who was with us on an adventure bike ride in Moab, Utah a few years back. We were all riding […]

Supercharge Your Auto Repair Business

September 16th, 2020 by

By: Bryan Jewett, AutoFixSOS Running an automotive business is an extremely tough job. It seems even tougher to make money while doing it. Margins can be low, repairing modern makes and models is a science, finding great team members is daunting, and keeping car count numbers up is difficult. Sounds fun, right?  In the midst […]