By now, just about every business has been impacted by the Corona Virus outbreak. Most small towns, large cities, states and over 180 countries have been impacted by this deadly virus. There is plenty of information being released by the government detailing how to keep you and your family safe. The government has deemed auto repair as an essential service and repair shops can remain open. Keeping your employees and customers safe during these times of uncertainty is of the biggest concern. We have all heard that social distancing, washing hands and cleaning surfaces or commonly touched items will greatly reduce the chance of being infected. Most shops have developed a procedure to disinfect customer cars and have closed waiting rooms. The economic difficulties created by this virus are so different than the recession of 2008, where businesses were closing and laying off employees. Then, the government tried to infuse money to stimulate the economy, whereas today the government needs to stimulate an already robust economy, as they are encouraging or requiring business to close and have employees stay home. I am hopeful that most of you have created a good social media contact list and or texting contact list to stay in touch with your customers. The shops that were struggling prior to this event probably won’t make it, but the ones that have invested in management and technical training will be poised for a huge surge when this is over. Just before the virus hit everyone was searching for technicians, so I ask you to do everything possible to keep your valuable, talented technicians working. Once laid off, they may seek other opportunities and not return. I am hearing of dealerships and big box retailers closing or shortening their hours. This will be a big opportunity for those shops that have positioned themselves to survive in lean times. Some of what I am hearing shops doing include: delivering groceries and medicines, offering gift cards to their locally owned restaurants in partnered promotions and more. These ideas show you are part of the community. Whatever you do remember, this is your opportunity to be a leader and show your customers and potential customers that you are in it for the long run.
For more information visit the IGONC COVID 19 resource page https://igonc.com/covid-19-information/